This right here > “Billionaire buys winery” is not a story. “We spared no expense” is not a story. “Consulting winemaker with 100-point pedigree” is not a story either.
In your model, the winery website becomes not the end but a means. Machines need to be able to parse the details and find the humanity lurking in the digital content. AI is already eliminating copywriting jobs, but this idea argues for the opposite: find a human to tell a human story to train the machine to tell it.
Great article. Well thought out. I have felt these things for quite sometime as it relates to data collection and how it's used or not used within organizations.
People don't want to be marketed to - they want to be sold but not traditionally. Advertising has gone too far in this day and age.
I like how you bring up relevancy as a key factor in future success for wineries. Consistent messaging and authenticity really matter!
This right here > “Billionaire buys winery” is not a story. “We spared no expense” is not a story. “Consulting winemaker with 100-point pedigree” is not a story either.
In your model, the winery website becomes not the end but a means. Machines need to be able to parse the details and find the humanity lurking in the digital content. AI is already eliminating copywriting jobs, but this idea argues for the opposite: find a human to tell a human story to train the machine to tell it.
Great article. Well thought out. I have felt these things for quite sometime as it relates to data collection and how it's used or not used within organizations.
People don't want to be marketed to - they want to be sold but not traditionally. Advertising has gone too far in this day and age.
I like how you bring up relevancy as a key factor in future success for wineries. Consistent messaging and authenticity really matter!
Good stuff!
Thank you.