The tone is a Mordor-like, but it's correct and on point. I continue to say that the producers you speak of, that 2000-15,000 cohort haven't caught up to the reality of their situation. They probably have too much inventory, they have no idea how to navigate the wholesale market, and can't break out of their local bubble to something more regional. Healdsburg can be a beautiful bubble you know.
I will disagree that we are at the bottom. Not enough failures yet. And positively correlated, the equity markets are still at all time highs. Therefore there is still disposable/gambling income out there, which means discretionary spending is still available. Change that input and we see the change of the last great wine market before COVID, which was 2007, right before the crash. I was in Healdsburg at the time and watched wineries disappear. We're not there yet.
I really do like the nitty-gritty details of your post. Tons of practical stuff in there to work on, not lofty conference nonsense. BTW, I did a 150 store deal (with a partner), exactly as you said. Once. Why? Exactly as you said, lack of velocity. Hence, no re-order. It's an excellent lesson. I treated it as a transaction, rather than a relationship with the grocery, so I was good and so was my partner, but it was a valuable lesson. I never built up inventory or harvested more because of it or got my hopes up, because that isn't a strategy.
Very few even wine geeks can understand the way you write. Some sentences I had to read over 3 times and still did not get what you were saying. Just write normal.
The tone is a Mordor-like, but it's correct and on point. I continue to say that the producers you speak of, that 2000-15,000 cohort haven't caught up to the reality of their situation. They probably have too much inventory, they have no idea how to navigate the wholesale market, and can't break out of their local bubble to something more regional. Healdsburg can be a beautiful bubble you know.
I will disagree that we are at the bottom. Not enough failures yet. And positively correlated, the equity markets are still at all time highs. Therefore there is still disposable/gambling income out there, which means discretionary spending is still available. Change that input and we see the change of the last great wine market before COVID, which was 2007, right before the crash. I was in Healdsburg at the time and watched wineries disappear. We're not there yet.
I really do like the nitty-gritty details of your post. Tons of practical stuff in there to work on, not lofty conference nonsense. BTW, I did a 150 store deal (with a partner), exactly as you said. Once. Why? Exactly as you said, lack of velocity. Hence, no re-order. It's an excellent lesson. I treated it as a transaction, rather than a relationship with the grocery, so I was good and so was my partner, but it was a valuable lesson. I never built up inventory or harvested more because of it or got my hopes up, because that isn't a strategy.
loved this sentiment, and the unmentioned cultural requirement: wineries need to train sales skills, not hospitality
Very few even wine geeks can understand the way you write. Some sentences I had to read over 3 times and still did not get what you were saying. Just write normal.
normal